CRM & Automation
Stop losing leads after they arrive.
ORAN helps real estate businesses improve the journey from enquiry to assignment, follow-up, nurturing and sales visibility.
Lead generation only works when the next step works too.
Vendor-neutral strategy
Improve the operating system around the software.
ORAN is not a CRM software vendor. We can work around the environment already in place or help define requirements for a new setup.
Explore CRM for real estateStrategy, requirements, workflows and implementation coordination — shaped around how marketing and sales need to work.
When the system is breaking
The leak often starts after the enquiry.
More media spend cannot fix unclear ownership, delayed response or a lead process nobody trusts.
- Leads wait too long before contact.
- Leads are assigned inconsistently.
- Sales teams cannot see lead context.
- Duplicate leads create confusion.
- Marketing cannot see which leads became qualified.
- Follow-up depends entirely on manual activity.
- Leads disappear between marketing and sales.
- CRM reports do not match reality.
- Teams use spreadsheets alongside the CRM.
- Management lacks pipeline visibility.
- Campaign optimisation has no sales feedback loop.
What ORAN looks at
Make every handoff visible and intentional.
Lead Capture
Forms, sources, campaign parameters and the quality of information entering the system.
Routing
Assignment by project, language, geography, channel, team or other useful business rules.
Response
Speed-to-lead, ownership and the first-contact process.
Follow-up
Cadences, tasks, reminders and accountability after first contact.
Nurturing
How longer-term prospects remain engaged appropriately.
Sales Handoff
Movement from marketing enquiry to a qualified opportunity and clear ownership.
Data Quality
Required fields, duplicates, standardisation and usable reporting.
Attribution
Connecting source information to downstream commercial outcomes where practical.
Reporting
Dashboards and visibility needed by marketing, sales and management.
Automation
Useful repetitive steps that can be automated without making the system unnecessarily complex.
Lead journey
Create a feedback loop, not a dead end.
- 01Enquiry
- 02Capture
- 03Route
- 04Respond
- 05Qualify
- 06Follow Up
- 07Convert / Nurture
- 08Learn
Possible outputs
Operational clarity for marketing and sales.
There is no fixed package. The output follows the lead-management problem and implementation need.
- CRM requirements
- Lead-flow map
- Routing logic
- Field and data recommendations
- Follow-up workflow
- Automation recommendations
- Lead-source structure
- Reporting requirements
- Sales and marketing SLA recommendations
- Implementation roadmap
- Vendor evaluation where required
Marketing Audit
Diagnose where the existing marketing and lead system is breaking.
Performance Marketing
Return lead-quality and sales feedback to acquisition decisions.
Real Estate Marketing
Connect CRM improvement to the wider real estate marketing system.
Websites & Digital Experience
Improve the forms, source capture and digital journey feeding the CRM.
Growth Advisory
Set broader commercial priorities and operating requirements.
Project Launch
Design lead routing and follow-up around a coordinated project launch.
Are leads getting lost between marketing and sales?
Tell us how leads currently enter, move and get followed up.