Project Launch
Launch with a plan built to sell.
ORAN helps developers plan and execute real estate launches across positioning, marketing, digital, media, CRM, brokers and sales support.
One launch direction across every moving part.
When support makes sense
A launch is a commercial system, not a campaign date.
The strongest plan connects the project proposition, buyer journey, marketing delivery and sales response before activity goes live.
Explore off-plan project marketing- A new off-plan development is approaching launch.
- Pre-launch planning has started too late or lacks one owner.
- The project positioning is unclear within a crowded competitive set.
- Sales targets require a coordinated buyer and broker acquisition plan.
- Agencies and vendors are working without one launch direction.
- A project needs a relaunch, second phase or new buyer market.
What ORAN can cover
Build the launch around what the project needs.
Scope is shaped around the project stage and commercial problem. An engagement does not need to include every area.
Market direction
Market and competitor analysis, project positioning, audience strategy and go-to-market planning.
Launch expression
Messaging, campaign creative, website or landing experience, content and launch materials.
Demand generation
Lead-generation planning, performance media, SEO, OOH, PR and influencer activity where relevant.
Sales connection
Broker marketing, sales enablement, CRM routing and the handoff from campaign to sales team.
Delivery control
Vendor coordination, launch measurement, reporting and post-launch optimisation priorities.
Launch phases
Create momentum in the right order.
- 01
Research
Understand the market, competitors, buyers, commercial targets and operational constraints.
- 02
Position
Define the project story, audience priorities, proposition and route to market.
- 03
Prepare
Align the experience, campaign, channel plan, CRM, brokers, sales materials and delivery partners.
- 04
Launch
Coordinate activity around the agreed launch sequence and live commercial feedback.
- 05
Optimise
Review demand, lead quality, conversion signals and channel performance while the campaign is active.
- 06
Sustain
Turn launch momentum into an appropriate post-launch marketing and sales plan.
Possible outputs
A usable plan for teams, partners and sales.
Deliverables reflect the agreed scope, launch stage and capabilities already in place.
- Launch strategy
- Project positioning
- Buyer and audience definitions
- Channel and media plan
- Campaign roadmap
- Marketing calendar
- Digital journey recommendations
- Broker activation plan
- CRM and lead-process recommendations
- Measurement framework
- Vendor plan
- Post-launch optimisation plan
Growth Advisory
For broader commercial direction before launch planning begins.
Marketing Audit
For an independent review of the current launch or marketing system.
Real Estate Marketing
For integrated real estate marketing beyond a single launch moment.
Performance Marketing
For paid acquisition and lead-quality optimisation.
Websites & Digital Experience
For the project website, landing experience and digital sales journey.
CRM & Automation
For lead routing, follow-up and CRM workflow.
Brand & Creative
For project positioning, identity and campaign communication.
Media & OOH
For outdoor and media planning within the launch mix.
PR & Influencer Marketing
For earned reach and appropriate audience amplification.
Vendor Management
For coordinating specialist launch partners around one plan.
Planning a project launch?
Tell us what you're launching, where it stands and what needs to happen next.